Telephony operations need to monitor their budgets every day – any fraction of a second or unproductive call makes a difference to their success. Given this scenario, it is fundamental that companies diversify their communication strategies toward their target audience. SMS Marketing is an excellent communication strategy. It is fast and the cost is low. Above all, SMS is right to the point: text messages clearly deliver what the company is trying to convey to its customers.
Investing in SMS Marketing
Unlimited market potential
According to the Teleco Telecommunications market information portal in Brazil, the number of mobile phones in the country is increasing: 242.8 million mobile phones in Brazil in March of this year, and a decrease in fixed telephones: 41.5 million fixed telephones for the same period. However, cell phone use does not guarantee that everyone has access to the internet, and in addition, they may often not have access to (or opt-out of) email, social networks or whatsapp. As such, SMS becomes a unique strategy for reaching a much larger audience.
Cost
The bulk sending of SMS has a low cost, considering the contracting of plans that allow for sending a large number of SMS messages. The only decision to be made is the choice of a company for sending bulk SMS, or the hiring of a platform to manage the campaigns according to the company’s needs.
Khomp offers its KSMS System in the SaaS (Software as a Service) format. Because of its SaaS format, this platform for mass mailing does not require installation, working in conjunction with Khomp’s KMG MS media gateway line with GSM interfaces.
LEARN MORE ABOUT THE KMG MS LINE OF GATEWAYS WITH GSM INTERFACE HERE.
Instant delivery
The SMS technology is incredibly fast, literally putting the message into the client´s pocket a few seconds after being sent. It is estimated that the average delivery time for an SMS message is seven seconds.
Reliable
In contrast to email, SMS messages do not have to fight against spam or any other type of email filter. Nothing represents a more direct connection to your client than SMS Marketing.
Straight to the point
Although this may post a challenge for some businesses, the 160 characters of SMS, are a benefit to the marketing actions. SMS reaches immediately the point, with a short and objective message, enhancing the message outcome figures.
How to Use SMS Marketing
With all these points noted, the bulk sending of SMS can be a strategy for various types of messages, from promotions to billing, arousing the interest of the consumer who, in a practical way, will find out about special conditions and news.
Have you seen? Potential to reach an unlimited market now managed through a Khomp platform, adding value to your KMG MS.
References
http://www.teleco.com.br/ncel.asp
http://www.teleco.com.br/ntfix.asp
